Brian Niccol

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Starbucks Layoffs Among Biggest Ever for Company

But the 1.1K positions being eliminated are corporate ones, not in the cafes

(Newser) - Starbucks on Monday announced 1,100 layoffs, one of the biggest batches of cuts in company history, reports the Wall Street Journal . However, no baristas are losing their jobs—all of the positions being eliminated are in the corporate offices. The directive is part of new CEO Brian Niccol's...

Starbucks CEO Shares 5 Coming Changes

First free oat milk, next ... ceramic mugs

(Newser) - Starbucks on Tuesday reported better-than-expected sales in its fiscal first quarter, suggesting some of new CEO Brian Niccol's turnaround ideas have legs. The coffee behemoth said revenue was flat at $9.4 billion for the 13-week period ending Dec. 29, just edging out Wall Street's forecast of...

In a Few Months, CEO of Starbucks Collected $96M

Brian Niccol made 6.6K times what a barista is paid, company says

(Newser) - Since Brian Niccol was hired at Starbucks in September, it's hard to argue his compensation hasn't been grande. A new company securities filing shows that the chief executive and chairman has collected about $96 million, the Wall Street Journal reports, most of which was in bonuses and stock...

Starbucks Is Yanking Some Drinks From Its 'Complex' Menu

Say goodbye to Oleato beverages

(Newser) - Brian Niccol has no easy task ahead of him. The new Starbucks CEO has been on the job about two months, and the current state of things is not great. The company is set to report its fourth-quarter earnings Wednesday afternoon, and the preliminary numbers it released last week were...

New Starbucks CEO Will Be Working From Home

Brian Niccol's compensation could top $113M this year

(Newser) - Starbuck's new CEO will be handsomely rewarded for taking charge of the coffee chain—and he won't have to trade sunny California for rainy Seattle. CNBC reports that the pay package that brought Brian Niccol to Starbucks from Chipotle includes a base annual salary of $1.6 million...

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