PMT

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Milk Ads Target Men 'Living With PMS'

Sexist campaign won't boost milk sales, critics say

(Newser) - The ad agency behind the famous "Got Milk?" campaign has created a controversial follow-up focusing on premenstrual syndrome—and targeting men. The "Everything I Do Is Wrong" campaign trumpets research suggesting milk reduces PMS symptoms and asks: "Are you a man living with PMS?" Posters with slogans...

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