Levi Strauss – News Stories About Levi Strauss - Page 1

Dec 12, 2022 11:23 AM CST

World's Oldest Jeans Sell for $114K

Are there any ties of pants retrieved from 1857 shipwreck to dungarees icon Levi Strauss?

(Newser) - Pulled from a sunken trunk at an 1857 shipwreck off the coast of North Carolina, work pants that auction officials describe as the oldest known pair of jeans in the world have sold for $114,000. The white, heavy-duty miner's pants with a five-button fly were among 270 Gold...

Pandemic May Have Changed
Thinking on Blue Jeans

Apr 18, 2021 2:20 PM CDT

Pandemic May Have Changed Thinking on Blue Jeans

'New denim cycle' may be here: goodbye skinny jeans, hello mom jeans

(Newser) - Of all the changes wrought by the pandemic, a shift in blue jeans fashion may not seem of great importance. But it certain circles, it's leading to serious-sounding pronouncements like this one, from Levi Strauss CEO Chip Bergh to the New York Times : "It's very possible that...

Levi's CEO: No Need
to Wash Your Jeans

Levi's CEO: No Need to Wash Your Jeans

Chip Bergh says he practices what he preaches

(Newser) - How often do you chuck your jeans in the laundry? If it's more than once a year, the CEO of Levi's thinks you're doing it wrong. At a green-themed conference sponsored by Fortune , Chip Bergh said he practices what he preaches. "These jeans have yet to...

Skinny Jeans Craze Puts
the Squeeze
on Guys

Jul 6, 2009 12:02 PM CDT

Skinny Jeans Craze Puts the Squeeze on Guys

Style trumps comfort as trend hits not-so-hip

(Newser) - The market for skinny jeans is expanding, as more and more men looking to show off their assets are pouring themselves into tight fitting styles, the Wall Street Journal reports. But as they target a crowd beyond the usual hipsters, skaters, and hip-hoppers, manufacturers are giving customers a bit of...