television advertising

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Soaps Slip on Auto Ad Woes; Even Lucci Takes Pay Cut

Dramas cut budgets amid fears of lost advertising

(Newser) - Trouble in the auto industry is causing drama for daytime TV as soaps lose big advertising dollars, Advertising Age reports. Local dealerships are key backers of the shows, which have been in a ratings decline for years. The upshot: trimmed budgets, fewer sets, and dropped actors, including a pair of...

Insurance Ad Gave 'Heart' to Election TV: Carpenter

(Newser) - Singer-songwriter Mary Chapin Carpenter admits that the presidential election intruded on her life. But she found an unlikely source of inspiration amid her hours of obsessive TV watching—in a Liberty Mutual ad. Its old-fashioned carnival scene and music by the band Hem "evoked a nostalgia" for "a...

With Conan on Deck, NBC Thinks Young

Subversive, cerebral humor will attract younger audience, say execs

(Newser) - With the Tonight Show's June transition from Jay Leno to Conan O’Brien on the front burner, NBC is already anticipating a jump in younger viewers. The June handover "is as important an event as is going to happen to this company in 2009," an NBC VP tells...

New TV Ads Can't Be Zapped
 New TV Ads Can't Be Zapped  
Oct 1, 2008 7:15 AM CDT

New TV Ads Can't Be Zapped

Messages built into TV pictures

(Newser) - Britain's leading ad-supported TV network is testing a new form of advertising that viewers can’t zap past, reports the Times of London. The new technology finds clear space in a video frame, such as blue sky or gray walls, and inserts an ad. It's being tested online before making...

Political Ads Target Sports Fans

Candidates buy time on regional sports networks to reach men, swing voters

(Newser) - John McCain and Barack Obama are betting on the Minnesota-Ohio State football game this weekend—but they’d rather score points with fans than on the field, the Wall Street Journal reports. The candidates are advertising on regional sports networks to reach swing voters, and hard-to-reach men, in seven states....

PepsiCo Offers $1M for Winning Super Bowl Ad

Company bets hefty prize will rekindle buzz around consumer-generated ads

(Newser) - PepsiCo is aiming to grab Budweiser's crown as king of the Super Bowl ads with a contest offering $1 million to anyone who can create a Doritos ad that tops viewer ratings during the game, the Wall Street Journal reports. The company hopes the cash prize will put a fresh...

Geek World Rants, Raves Over Microsoft Ad

Some find Seinfeld/ Gates routine unfunny; others, 'hilarious'

(Newser) - A new Microsoft ad is sparking praise and putdowns in roughly equal measure around the Web today. Paul McDougall calls the spot "outdated and not very funny" in InformationWeek, but says it's revealing—of a tech company totally out of touch with Generation Y.  The choice of “...

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