billboards

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Starbucks Shrugs Off Big Mac Attack
Starbucks Shrugs Off
Big Mac Attack
Dec 11, 2008 3:09 AM CST

Starbucks Shrugs Off Big Mac Attack

Company refuses to get steamed as rivals move in for the kill

(Newser) - So far Starbucks isn't giving two beans about rival efforts to keep the coffee wars piping hot, the Seattle Post-Intelligencer reports. The latest not-so-subtle salvo—a McDonald's espresso billboard declaring "Four Bucks is Dumb" erected within sight of Starbucks' Seattle headquarters—has yet to meet a response, and execs...

Solar-Powered Billboard to Light Up Times Square

Power will be generated by solar panels and wind turbines on site

(Newser) - Times Square will get its first solar-powered billboard in December, LiveScience reports. The "eco-friendly" Ricoh advertisement will generate its own power from solar panels and wind turbines on site. On days without sun and wind, the sign just won't light up. "If the floodlights aren't on, you'll be...

Billboards Reach Out and Almost Touch Someone

New billboards watch, interact with passers-by

(Newser) - Imagine a world where billboards watch you, react to your movements and invite you to interact with them. That world is pretty much here, reports MIT Technology Review. State-of-the-art motion-capture cameras in new Samsung billboards should provide all the interactivity of a touch screen—without any of the touching. The...

Smart Billboards: They're Watching You

Advertisers use surveillance technology to gather data on passers-by

(Newser) - Advertisers are bringing billboards into the 21st century by fitting them with cameras that record details used to determine a passer-by's age, sex, and race, the New York Times reports. Companies plan to use the technology to tailor the advertising to the person standing in front of it. The tiny...

LA Billboards Off the Charts
 LA Billboards Off the Charts 
OPINION
Apr 3, 2008 3:21 PM CDT

LA Billboards Off the Charts

Times columnist blasts industry's 'well-lawyered hissy-fit' against city count

(Newser) - Billboards are out of control in the City of Angels, Pat Morrison writes in the Los Angeles Times, and an industry with almost no accountability is again fighting city efforts at regulation. Giants Clear Channel and CBS Outdoor are throwing a "well-lawyered hissy-fit" against an effort to make the...

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