billboards

(Newser) - Times Square will get its first solar-powered billboard in December, LiveScience reports. The "eco-friendly" Ricoh advertisement will generate its own power from solar panels and wind turbines on site. On days without sun and wind, the sign just won't light up. "If the floodlights aren't on, you'll be...

(Newser) - Imagine a world where billboards watch you, react to your movements and invite you to interact with them. That world is pretty much here, reports MIT Technology Review. State-of-the-art motion-capture cameras in new Samsung billboards should provide all the interactivity of a touch screen—without any of the touching. The...

(Newser) - Advertisers are bringing billboards into the 21st century by fitting them with cameras that record details used to determine a passer-by's age, sex, and race, the New York Times reports. Companies plan to use the technology to tailor the advertising to the person standing in front of it. The tiny...

(Newser) - Billboards are out of control in the City of Angels, Pat Morrison writes in the Los Angeles Times, and an industry with almost no accountability is again fighting city efforts at regulation. Giants Clear Channel and CBS Outdoor are throwing a "well-lawyered hissy-fit" against an effort to make the...