branding

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Goldfish Crackers Get a 'New, Fun Grown-Up Name'

And that 'fun' name is 'Chilean Sea Bass'

(Newser) - A Pepperidge Farm rebrand is trying to make a popular kids snack look like you're adulting. According to parent Campbell's Company, Goldfish crackers will temporarily be called "Chilean Sea Bass," in a ploy to draw more adults into its snacking circle, and to boost snacking numbers...

Christians Object After Company Changes Dead Lion Logo

Longstanding Lyle's Golden Syrup logo was inspired by Biblical tale

(Newser) - After 140 years, the makers of Lyle's Golden Syrup have decided to update a logo that features a Bible quote and a dead lion surrounded by bees. The company has unveiled a new logo featuring a lion's head and a single bee, CNN reports. The new logo will...

Dunkin' Merch Sold Out in 19 Minutes After Affleck Ad

Orange tracksuits worn by 'Air' actor and his fake boy band are apparently a coveted item

(Newser) - If you haven't had a chance yet to catch the Ben Affleck-Matt Damon-Jennifer Lopez-Tom Brady commercial for Dunkin' that aired on Super Bowl Sunday, everyone else made up for you. In fact, so many people were invested in the coffee and doughnut company's ad—which shows the three...

Johnson & Johnson Changing Logo After 136 Years

Company is ditching the cursive script for a noncursive approach

(Newser) - Johnson & Johnson is signing off on a new logo. The health care giant said Thursday that it will replace the well-known signature script it has used since 1887 with a modern look that reflects its sharpened focus on pharmaceuticals and medical devices, per the AP . The original script—based...

Judge OKs False-Advertising Suit Against Barilla Pasta

Class-action plaintiffs have beef with Barilla's 'Italy's No. 1 brand of pasta'; product is made in NY, Iowa

(Newser) - "Italy's No. 1 brand of pasta" isn't as Italian as it sounds. That's the crux of a class-action lawsuit against Barilla that a federal judge this week ruled could proceed, meaning the company will have to face the plaintiffs' allegations that it engaged in false or...

Surgeon Loses License for Act of 'Professional Arrogance'

UK's Simon Bramhall had burned his initials into livers of 2 patients in 2013

(Newser) - Update: A British surgeon who burned his initials into the livers of two patients no longer has a medical license. On Monday, the UK's Medical Practitioners Tribunal Service found Simon Bramhall, 57, had broken trust with his patients through his actions during the 2013 surgeries, and that the branding...

Suit Company's New Ads Have People Buzzing

Suitsupply's 'New Normal' ad campaign forecasts a post-pandemic orgy

(Newser) - The first thing you're going to do once you get the all-clear from Dr. Fauci is yank off your face mask, climb onto a bunch of sweaty strangers, and start offering them slobbering, open-mouthed kisses, right? That's what the post-pandemic future holds in "The New Normal,"...

New Boeing Plane Name May Be Subtle PR Move

737 Max is called 737-8 in new announcement from Boeing, but it's not clear if that's an official rebrand

(Newser) - Boeing announced an order Wednesday from Polish airline Enter Air for up to four 737-8 airplanes, with the airline's general director asserting he's "convinced it will be the best aircraft in the world for many years to come." For those curious what this new jet is...

Trader Joe's: We're Keeping Ethnic Food Names After All

Chain seems to do 180 after teen's petition to change branding she said was offensive

(Newser) - A California teen's petition to get Trader Joe's to change the branding on some of its international food items looked like it hit home with the grocery chain, but after hinting on a phaseout, management seems to be backtracking on that plan. Briones Bedell has noted some of...

Eskimo Pies Will be Given a New Name

Dreyer's says the current brand and marketing are inappropriate

(Newser) - The Eskimo Pie will have a new name for its second century. Like companies deciding their product names are hurtful, Dreyer’s Grand Ice Cream's has decided to leave the Eskimo Pie name and marketing campaign in the past, along with the Eskimo character, the New York Times reports....

After 130 Years, Aunt Jemima Is Getting an Overhaul

Aunt Jemima brand is changing logo, name to 'make progress toward racial equality'

(Newser) - For decades, supermarket shoppers have seen bottles of maple syrup represented by log cabins, matrons with aprons, and one especially controversial brand that's now getting an overhaul. Per NBC News , Quaker Oats, a subsidiary of PepsiCo, announced Wednesday it will completely change both the logo and name of its...

Facebook's Rebrand Gets an All-Caps Reax

Revamp as FACEBOOK spurs head-scratching, jokes

(Newser) - At least it's not Bookface —or, for that matter, BOOKFACE. NBC News reports that Facebook announced a rebranding effort this week, and its new name is drawing an all-caps reaction. "FACEBOOK" is the new brand, a revamp of the name using "custom typography, rounded corners, open...

Trump's Name Scrubbed From NYC Ice Rinks

Wollman Rink, Lasker Rink have been run by his organization since 1980s

(Newser) - For years, skaters at a pair of ice rinks in Manhattan's Central Park have been surrounded by the Trump name. Now, no longer. The official names of the New York rinks are Wollman Rink and Lasker Rink, but Donald Trump started running them in the 1980s, at which point...

Branding Misfires on Women's Day 2018
Branding Misfires
on Women's Day 2018
the rundown
Mar 8, 2018 10:10 AM CST

Branding Misfires on Women's Day 2018

McDonald's, Mattel come under criticism, and Spain's women go on strike

(Newser) - Thursday is International Women's Day, an annual event getting more attention than usual in 2018 because it's the first in the wake of the #MeToo movement. As expected, brands ( including McDonald's ) are looking to capitalize, though critics are calling out examples of perceived misfires. Here'...

She Thought It Would Be a Tattoo. It Was a Branding

Women recount bizarre initiation of secret group within Nxivm self-help organization

(Newser) - It's called Nxivm, pronounced Nex-e-um, and thousands have gone through its various self-help and executive training seminars since the 1990s. As the New York Times explains in a lengthy story about the group, most people take a few classes and leave after that. But others become devoted adherents to...

Celeb Chef Changes Restaurant Name After Disturbing Find
Celeb Chef Alters Restaurant
Name After Disturbing Find
IN CASE YOU MISSED IT
Aug 27, 2017 11:00 AM CDT

Celeb Chef Alters Restaurant Name After Disturbing Find

Tom Colicchio says he didn't know about racial beliefs of men he named it after

(Newser) - A celebrity chef has spent tens of thousands of dollars to quietly change the name of his Manhattan restaurant after he discovered its meaning had racial undertones. Per the New York Times , Tom Colicchio, the lead judge on Bravo's Top Chef, originally called his eatery in the New York...

Selling 'Tiffany' Engagement Rings Just Cost Costco $19.4M

Judge rules against warehouse club, which sold jewelry using Tiffany brand name

(Newser) - A federal judge's decision on trademark infringement likely has Costco executives feeling blue—but definitely not Tiffany blue. Per CNBC , US District Judge Laura Taylor Swain ruled Monday the warehouse club must fork over $19.4 million in damages, plus interest, to the luxury jeweler for selling diamond engagement...

People Aren't Happy About These Peaceful Swastika Tees

Shirts with the design have been pulled after online backlash

(Newser) - A design company hoping to rebrand the swastika as a symbol of peace and love is feeling quite the opposite on social media. Per the BBC , KA Design’s shirts featuring a swastika next to words like “zen” and “peace” have been pulled from its online shop after...

Dunkin' Donuts May Be Nixing a Big Part of Its Identity

Parent company plans to drop 'Donuts' from brand name in test-drive

(Newser) - Dunkin' Donuts is thinking about dumping "Donuts" from its name. A new location of the chain in Pasadena, Calif., will be simply called Dunkin', a move that parent company Dunkin' Brands Group Inc. calls a test, the AP reports. The Massachusetts-based company said Thursday that a few other stores...

Just One of 10 Most Valuable Brands Isn't American

Nice job, Tencent

(Newser) - Bragging rights for the world's most valuable brands are usually controlled by US companies, but in this year's ranking by BrandZ , one of China's own cracked the top 10, CNN reports. Tencent, which makes online games, apps, and other digital add-ons, rode on the coattails of its...

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