Money | JCPenney JC Penney Ditching 'Big Book' Catalog Oversize book was a relic in Internet age By Nick McMaster Posted Nov 18, 2009 5:00 PM CST Copied In this photo made Tuesday, Sept. 1, 2009, a customer leaves a J.C. Penney store in Tallahassee, Fla. (AP Photo/Phil Coale) Retailer JC Penney is discontinuing its Big Book—the 1,000-page catalog as big as a telephone book—as customers increasingly buy from jcp.com. The Penney Big Book has long been a cultural fixture for many, but younger customers aren't following suit. "It was an outdated way of shopping and the last big book in America," a company official tells the Dallas Morning News. This year's fall/winter catolog will be the last. Read These Next More big names lend support to Stephen Colbert. Ozzy Osbourne has died weeks after his "final bow." The House is starting its summer break early, thanks to Epstein. James Carville has a new 4-word political mantra. Report an error