Money | JCPenney JC Penney Ditching 'Big Book' Catalog Oversize book was a relic in Internet age By Nick McMaster Posted Nov 18, 2009 5:00 PM CST Copied In this photo made Tuesday, Sept. 1, 2009, a customer leaves a J.C. Penney store in Tallahassee, Fla. (AP Photo/Phil Coale) Retailer JC Penney is discontinuing its Big Book—the 1,000-page catalog as big as a telephone book—as customers increasingly buy from jcp.com. The Penney Big Book has long been a cultural fixture for many, but younger customers aren't following suit. "It was an outdated way of shopping and the last big book in America," a company official tells the Dallas Morning News. This year's fall/winter catolog will be the last. Read These Next President asks nation's top generals to loosen up. Federal judge rips into Trump himself in deportation ruling. Johnny Carson's stunning former home is for sale. US deports more than 100 Iranians. Report an error