Sell Yourself: 5 DIY PR Tips Raise your business' profile on the cheap Copied (Index Stock (http://www.indexstock.com)) Most of us can't afford to hire a PR firm. Forbes offers tips for self-promoting with the best of them. Know your audience. Spend some time researching the best way to put yourself out there. Make a (useful) press kit. Not just more fodder for the recycling bin. Craft a compelling story. If you want press, figure out the kind of story outlets feature before you contact them. Take on cheap help. College students will work for pennies to beef up their resumes. Apply for an award. A vote of confidence from the right folk will raise your profile. Read These Next Trump and Putin appear in agreement on nuclear arms treaty. Jane Goodall wanted Musk and Trump on a rocket to Mars. Former NFL QB Mark Sanchez out of hospital, facing charges. NFL fans see same costly gaffe two weeks in a row. Report an error