FBI Launches Billboards for Nancy Guthrie in Texas

Agency hopes the signs will bring tips as search for her enters 2nd week
Posted Feb 9, 2026 9:53 AM CST
Nancy Guthrie Gets the Billboard Treatment
This image provided by the Pima County Sheriff's Department on Feb. 2, 2026, shows a missing person alert for Nancy Guthrie.   (Pima County Sheriff's Department via AP, File)

Drivers in several Texas cities are now seeing Nancy Guthrie's face on digital billboards. With the search for the missing mother of Today host Savannah Guthrie entering its second week, the FBI has activated its billboard network in Houston, Dallas, San Antonio, and El Paso to help find the 84-year-old, who was presumably abducted or kidnapped from her Tucson, Ariz., home on Jan. 31, per Chron.com. Security cameras at her home were disabled, and blood on her front porch has been matched to her. The billboards display her photo, identifying details, and an FBI tip line.

Meanwhile, parishioners at Nancy Guthrie's church, where she had been expected on the morning she was discovered missing, were asked Sunday to pray for the family and "keep praying through this horrific ordeal," per NBC News. Savannah Guthrie and her two siblings posted a cryptic message Saturday in response to a new alleged message from the kidnappers, indicating they would pay a ransom, per the Chronicle. Media outlets have received apparent ransom letters with two deadlines—reportedly a Thursday one for a bitcoin payment, and a Monday deadline threatening a consequence.

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