Honda Insight May Be Cheapest Hybrid on Market

Honda is promising that its new hybrid, the much-anticipated Insight, will cost no more than a normal car when it hits dealerships next spring, meaning it will almost certainly undercut the Toyota Prius. The Insight is rumored to carry a roughly $18,500 price tag, the LA Times reports, making it the cheapest hybrid on the market and well below the $22,000 Prius.

The Insight has been hyped as the “Prius fighter,” and like its competition will be a standard five-door, five-seat vehicle. It will be a tad smaller than the Civic and sport a distinctive design that echoes the FCX Clarity, Honda’s flagship eco-friendly ride. The official vehicle will be unveiled next month in Paris, but with release around the corner, expect it to look much like these concept images.