Murdoch Muses On Plans for The Journal “I’m sometimes frustrated by the long stories," would-be owner says By Sam Gale Rosen Posted May 4, 2007 8:39 AM CDT Copied Co., publisher of The Wall Street Journal, is now firmly in play, even after the controlling Bancroft family turned thumbs down to a $5 billion bid from Rupert Murdoch. (AP Photo/Mark Lennihan, File) (Associated Press) Rubert Murdoch sometimes finds Wall Street Journal stories a little long. He'd like to see more politics on the editorial page, and to launch a glossy magazine for the Saturday edition. The Aussie tycoon wasn't shy about sharing plans for the paper, should he succeed in buying parent company Dow Jones, in a lengthy sit-down with the Times. He wants to assure the Bancroft family, which thus far is balking at his offer, that he wouldn't be "coming in with a bunch of cost-cutters." He'd leave the Journal's CEO and editor in place, and he wouldn't meddle editorially, though he did anticipate visiting the office. "After all, it’s going to be News Corporation money and I’d be grossly negligent if I didn’t take a close interest,” he notes. Read These Next A space capsule carrying ashes of 160 people crashed in the ocean. A lesson in minding your own business ... at 30,000 feet. The death toll in the Texas floods has risen to 27, including 9 kids. Desperate search for missing campers continues in Texas. Report an error