Microsoft Looks to One-Up Dropbox

It's a new kind of Storage Wars. With services like Dropbox seeking business users, Microsoft is raising the stakes. To that end, the company today announced that users of OneDrive for Business, a Microsoft storage offering, will now get 1TB of space each—up from 25GB. Users of Office 365 ProPlus will also be treated to 1TB, the company says, per TechCrunch.

While Microsoft's blog post didn't explicitly mention Dropbox or Box, its target was pretty clear, the Wall Street Journal notes: The post was titled "thinking outside the box." Few competitors, it says, "are prepared to meet the evolving needs of businesses looking for a holistic and comprehensive approach" to the cloud. The CEO of Box, in reply, called Microsoft's solutions too "closed": "By keeping Office 365 users on the closed OneDrive 'island,' Microsoft is stranding hundreds of millions of users and customers that have chosen Box, Dropbox, Google Drive, and others."