Money | Apple Apple Shares Hit $700 for First Time Company now worth $656B By Newser Editors and Wire Services Posted Sep 18, 2012 12:01 PM CDT Copied Apple CEO Tim Cook speaks in front of an image of the iPhone 5 during an Apple event in San Francisco, Wednesday, Sept. 12, 2012. (AP Photo/Jeff Chiu) Apple's stock has reached $700 for the first time, once again setting a record for the company the day after it announced that orders for its iPhone 5 topped 2 million in the first 24 hours. The shares hit as high as $701.44 in morning trading today, up a quarter of a percent from yesterday's close, but later fell. The rally in its stock price puts Apple's value at $656 billion, more than any public company has ever been worth, if one ignores inflation. Read These Next Who added bill's proposed tax on clean energy? No one knows. Soccer star Diogo Jota is killed in a car crash. Actor Michael Madsen is dead at 67. Trump gives merch to hesitating Republicans. Report an error