Money | Facebook Why Buying Facebook Stock Is for Suckers Do you really know what you're buying? By Kevin Spak Posted Jan 5, 2011 1:38 PM CST Copied Facebook CEO Mark Zuckerberg gestures as he speaks at the Web 2.0 Summit in San Francisco, Tuesday, Nov. 16, 2010. (AP Photo/Paul Sakuma) The investment world seems to be going gaga over the opportunity to buy shares of Facebook—or at least, the prospect that uber-wealthy Goldman Sachs clients can now buy shares of Facebook. But Duff McDonald of Fortune wouldn’t do it—and not just because he hasn’t got the requisite $2 million. His reasoning: Someone who knows more than I do is selling: The sale isn’t dilutive—it’s Facebook’s early investors selling their personal stakes. Why would they do that if this was the greatest investment in town? Goldman Sachs: Goldman doesn’t really think the company’s worth $50 billion, it’s angling to handle the lucrative IPO. FarmVille: It’s disturbing that Facebook’s big moneymaker seems to appeal to the lowest common denominator—a recipe for low margins. “You think they’re going to justify a $50 billion market capitalization through banner ads? Are you kidding me?” The secrecy thing: “Important question: Just what are Facebook’s numbers? Important answer: Who the hell knows?” And what we do know—that the company had $2 billion in revenue this year—makes the $50 billion figure look pretty ridiculous. Read These Next New Fox star, 23, misses first day after car troubles. Iran's supreme leader makes first public comments since ceasefire. Man accused of killing his daughters might be dead. White House rolls with Trump's 'daddy' nickname. Report an error