Oprah Winfrey

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Behind KFC's Marketing Meltdown

How does a TV ad blitz and an Oprah endorsement result in a brand nightmare?

(Newser) - How to engineer a marketing disaster: Make offer, rescind offer, turn away hungry customers. Kentucky Fried Chicken’s grilled-chicken promotion was to be the largest launch in the chain’s history but turned out to be a promotional nightmare, Advertising Age reports in a look at how a massive TV...

Oprah's House Evacuated as Wildfires Rage

Calif. fires come within a few miles of host's $50m home

(Newser) - Oprah Winfrey's mansion in Montecito has been evacuated as wildfires rage a few miles away in Santa Barbara, a source tells Us Weekly. Movers have been seen shifting the talk show host's belongings from the $50 million home. The fires have forced more than 30,500 people from their homes...

Simon to Susan: No Singing on Oprah

Boyle, Cowell to appear on Monday's show

(Newser) - Susan Boyle has officially hit the big-time: She’s appearing on Oprah on Monday, the Mirror reports. But don’t expect to hear the YouTube phenom sing—Simon Cowell, also appearing, wants to save that for the Britain’s Got Talent semi-finals. Instead Boyle, appearing via Skype, will give Oprah...

Edwardses Candid in Oprah Interview

Elizabeth and John talk candidly about their difficult year

(Newser) - Oprah Winfrey’s interview with John and Elizabeth Edwards was intensely personal, reports the Huffington Post, particularly on their marital troubles. Referencing revelations in Elizabeth’s memoir, Resilience, Winfrey asked John if the book’s treatment of his affair made him uncomfortable. “I think that’s up to her,...

Oprah Helps McCarthy Spread Vaccine Lies

They may turn parents off of vital vaccines: Allen

(Newser) - “Chastising a celebrity is an exercise in futility,” Arthur Allen acknowledges in Slate, but he tries anyway, blasting Oprah Winfrey for giving vaccine skeptic Jenny McCarthy platforms from which to spread “dangerous misinformation that could bring some once-controlled diseases back.” McCarthy believes her son got autism...

Key Twitter Myths Debunked
 Key Twitter Myths Debunked 
OPINION
May 6, 2009 3:50 PM CDT

Key Twitter Myths Debunked

A guide to what Twitter isn't

(Newser) - The whole country may be having a love affair with Twitter, but a great many people are missing the point, argues blog Seldo.com. Among the things Twitter isn't:
  1. A replacement for email. "Idiot" Maureen Dowd's New York Times column was "entirely missing the point."
  2. A forum
...

Fake Memoirist Frey Implies Dirt on Oprah

Excerpt from new book seems to be based on Frey's experience

(Newser) - Does James Frey—who achieved infamy when Oprah Winfrey denounced his fake addiction memoir A Million Little Pieces—have dirt on the talk-show queen? That’s what he seems to imply in new novel Bright Shiny Morning, the New York Post reports. The paperback edition, out May 12, includes an...

McCarthy Joins Oprah's Media Stable

(Newser) - Jenny McCarthy has signed on with Oprah Winfrey’s production company in a deal that includes a syndicated talk show, according to the Hollywood Reporter. McCarthy’s first outing with Harpo is a blog, which launched Friday on Oprah.com. McCarthy has appeared multiple times on Winfrey’s talk show...

Pols, Hacker Among 'Influentials'

(Newser) - Time has unveiled its latest tallying of the world’s 100 most influential people, and yes, of course, Barack Obama is on it. But the other 99 choices aren’t as obvious. Bernie Madoff makes the list, as do Rush Limbaugh, George Clooney, and 4Chan’s Moot. And as usual,...

Tab: Oprah Has 3 Years to Live
 Tab: Oprah Has 3 Years to Live 
GOSSIP ROUNDUP
Apr 29, 2009 9:42 AM CDT

Tab: Oprah Has 3 Years to Live

Plus, Samantha Ronson too girl-crazy for strippers, more

(Newser) - Oprah’s ongoing weight drama has reached a new level: Medical experts tell the National Enquirer that unless she has her thyroid removed to control her weight, she only has 3 years to live. “She can't face another round of strict dieting and rigorous exercise, and she fears surgery...

Twitterers Aren't Sticking With It
 Twitterers Aren't 
 Sticking With It 
ANALYSIS
Apr 29, 2009 1:57 AM CDT

Twitterers Aren't Sticking With It

High proportion of Twitter quittersi mean 'Oprah effect' is overstated

(Newser) - Twitter's sign-up figures are skyrocketing but the site's reach will remain limited to less than a tenth of online consumers unless it can reduce the proportion of quitters, Neilsen exec David Martin tells AdAge. Over 60% of people who get a Twitter account soon abandon the service, according to Neilsen...

More Women Explore 'Girl Crushes'

Trend growing among heterosexuals

(Newser) - “Girl crushes” are now fairly common—and more women are leaving heterosexual relationships behind entirely, O the Oprah magazine reports. In some cases, women are quite honest with their male partners about the crush: “The acceptance of the husband, I think, gives them permission to explore being attracted...

Leo, Oprah Voted Greenest Celebs
 Leo, Oprah Voted 
 Greenest Celebs 
earth day
Apr 22, 2009 9:16 AM CDT

Leo, Oprah Voted Greenest Celebs

Mariah, Travolta not so much

(Newser) - Oprah Winfrey was voted the greenest female celebrity in an Earth Day poll, the New York Daily News reports. Leonardo DiCaprio beat out Brad Pitt and Bono for the No. 1 male spot in the survey by GreenDaily.com and Bebo.com. On the other hand, Mariah Carey is least...

Twitter: LSD for Our Time
 Twitter: LSD for Our Time 
OPINION
Apr 20, 2009 4:37 PM CDT

Twitter: LSD for Our Time

(Newser) - The parallels between Twitter and LSD are just too trippy for blogger Phil Baumann to ignore. “What was once a side project, a sort of laboratory experiment,” he writes, “has now seeped into the public domain and everyday more and more people are tripping tweeting.” Highlights...

Oprah Cans Columbine Episode
Oprah Cans Columbine Episode
Apr 20, 2009 2:18 PM CDT

Oprah Cans Columbine Episode

10th anniversary show set for today 'focused too much on the killers'

(Newser) - Oprah Winfrey canceled an episode of her show commemorating the 10th anniversary of the Columbine shootings, set to air today, the New York Post reports. “After reviewing it, I thought it focused too much on the killers,” Winfrey said of the scrapped show in a Facebook posting. “...

Oprah Tweets, 103K Follow
 Oprah Tweets, 103K Follow 
Apr 17, 2009 11:16 AM CDT

Oprah Tweets, 103K Follow

(Newser) - Still learning the ropes of microblogging, Oprah Winfrey posted her first tweet this morning, the Chicago Tribune reports. In her first tweet—“HI TWITTERS . THANK YOU FOR A WARM WELCOME. FEELING REALLY 21st CENTURY”—she committed the Twitter faux pas of writing in all caps and using the...

Oprah's First Tweet Comes Tomorrow

(Newser) - If Twitter isn’t already a certified American phenomenon, it becomes so tomorrow—Oprah will issue her first tweet. Winfrey just signed up for an account and already has 35,000 followers (and counting, quickly) despite her tweetlessness, the Chicago Sun-Times reports. She will tweet during her show, joined by...

Oprah: Most Girls Thrive at My School

Amid second scandal, she admits mistakes but defends mission

(Newser) - As the second scandal rocks Oprah Winfrey's South African girls' school, the media mogul admits she made mistakes in setting it up but remains committed to its mission. "The majority of girls are thriving, really fulfilling the dream and vision I had," Winfrey told the African Weekly Argus,...

Oprah's Not Giving You $1M, FBI Warns Marks

Bogus email asks for cash payment to attend Oprah 'giveaway'

(Newser) - The FBI has warned that Oprah Winfrey isn't really giving anybody $1 million, the Chicago Sun-Times reports. Scamsters have been sending people emails about a supposed "Oprah Winfrey Millionaire Contest Show." Recipients are told they have been nominated to attend a special show where the host will hand...

Rihanna, Chris May Reunite on Oprah

Singer reportedly wants public apology from alleged abuser

(Newser) - Rihanna and Chris Brown may be reuniting—on Oprah’s couch, Hollyscoop reports. Rihanna has been talking to Oprah since the talk show queen famously begged her not to take Brown back, sources tell Look magazine, and a public apology may be in the works.

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